Anatomy of a Viral


Posted on 19th June 2014

If you want stupendously good media exposure for your brand, and heaps of traffic, call Rhizome Media on 020 7297 3166

After an incredibly successful piece of ‘viral’ marketing yesterday, I thought I’d show you how you, too, can create explosive online content.

It all started yesterday morning when I thought: “How can I make Just In Time PR stand apart from the crowd? How can I cut through all the online noise that is out there?

“What can I do that is so hilarious that everyone retweets it and I get shit loads of traffic and brand awareness?”

Anatomy of a Viral

So that you can see how a powerful piece of viral marketing take shape right from the very start, here are the thought processes I went through.

  • What’s happening in the world? The #WorldCup is on.
  • What’s funny? Cats are.
  • I’ll do something with football and cats in it.

I then scoured the internet for a picture of something to do with the World Cup and found one where Roy Hodgson looks like he’s casting a spell on something.

Next up, I asked myself: “Who or what could Roy Hodgson possibly want to cast a spell on?”

The answer, of course, was Pirlo.

Football Cats

Knowing I was onto something, I then googled ‘football cats’ and found an hilarious image of a slightly tubby moggie in mid-air that, on closer inspection, even looks a bit like Pirlo.

With the help of a free piece of online software, I then sewed the two images together, added an explosive speech bubble, embedded it in a tweet with the words ‘REVEALED: Roy Hodgson #WorldCup Strategy Update’ and the rest is history.

Take a look for yourself.









Within hours I’d received:

  • Thousands of retweets
  • 30k unique visits to the Just In Time PR website
  • 47 paying customers

Even social media sensation @AngryBritain retweeted me, it was that funny.

If you’d like me to do this for you, I charge £5000+VAT a pop, images not included*.

Now who wants to ‘go viral’?

*If you get sued for image rights, that’s your look-out.

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