Author Archives: Dominic

Reactive PR in practice – Dragonfly (case study)

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What is reactive PR? It’s a way for companies to get a mind-boggling amount of media exposure by jumping onto breaking news stories that are relevant to them. Here’s an example of it in practice. From today, no less. Over-priced lattes At 9:30 this morning, as the rest of the PR world was dipping its […]


UK Front Pages Cower Behind the Facts

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The UK newspapers let us down today. But more importantly, they let down the people who died in Paris and what they stood for. Only The Independent got it right. The rest hid away behind rational reportage — the cold reporting of the facts. What we got from most headlines was ‘assault on free speech’, ‘attack on democracy’, the ‘barbarism […]


Terrorism, Scotland and Systemic Suicide

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Baudrillard’s understanding of terrorism, outlined in The Spirit of Terrorism, is easily the most radical, yet is relatively unknown. Most of those who have been exposed to it brush it aside as the delusional ramblings of another French madman. Leap of faith And it’s true – Baudrillard demands a leap of faith. But so, let’s […]


The Sunday Times shows its true tabloid colours

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The front page of today’s The Sunday Times blurts out the following – “Beheader Jihadi John identified” (see below). This is big news, a story that’s relevant to us all, and so chances are you’re going to buy it. It turns out, though, that The Sunday Times has misled us – spectacularly so. Once you read the first line of the story (below), […]


Nationwide House Prices and Robotic Journalists

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Lots of dismay among hacks yesterday when the Associated Press announced it is automating the creation of corporate earnings reports…. using ‘robots’ to write copy. And yet this morning, we had a reminder on why the AP should get on and automate the vast majority of the breaking news agenda. Because at the moment all […]


Start-up community? My arse.

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Nothing makes me cringe more than all these start-up and SME ‘romantics’. They’re everywhere: in the media, Government, across all sectors of UK Plc. Their wild-eyed, Blairite enthusiasm for everything and anything relating to start-ups and SMEs makes me want to set myself on fire.


Anatomy of a Viral

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After an incredibly successful piece of ‘viral’ marketing yesterday, I thought I’d show you how you, too, can create explosive online content. It all started yesterday morning when I thought: “How can I make Just In Time PR stand apart from the crowd? How can I cut through all the online noise that is out […]


UK PR agency seeks General Dogsbody for Tea Duties.

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Top UK PR agency, Just In Time PR, is hiring once again. This time we’re looking for a General Dogsbody for Tea Duties and a host of other mindless tasks. Your middle name will be ‘short straw’. Ideal Candidate So what are we looking for? The ideal candidate will have: A natural ability to lie and […]


PR guru sparks up cigar and blows up planet

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What do we do here at Just In Time PR? We stick companies in the news, that’s what. We’re the best goddam PR agency in town, too. Well Cinderford anyway. This morning we slam-dunked retail guru, James McGregor, into the Financial Times and Torygraph on the back of the Next results. Here’s what happened: 6:59am: PR […]


PR Clinic with public relations Agony Uncle, Dominic Hiatt

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PR Clinic: public relations Agony Uncle, Dominic Hiatt, gives Crisis Management advice to UK businesses Dear Dominic, I’m the CEO of a FTSE 100 company and am facing a spectacular shit-storm. A few weeks ago the wife sent me around to her recently divorced sister’s house to put up some shelves. When I arrived, the sister […]


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