The Blog

Just In Time PR media credits (case study): Dynamic You

Dominic

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Dynamic You is a company providing cognitive behavioural therapy to individuals, couples and organisations through seven clinics dotted around the UK. I’ve had CBT myself in the past and, unlike a lot of treatments out there, I can tell you that it actually works. Anyway, in order to raise their profile and generally get the Dynamic You name […]

Top PR agency boss found hammered in Penge

Dominic

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Top PR agency boss, Dominic Hiatt, was today found pissed out of his mind, and staring into space, in The Moon & Stars, Penge — with a nifty stuck to his forehead. The soulless Wetherspoons boozer is well-known among London’s communications professionals, who go there to drink themselves to death when it strikes them, generally during a team breakfast, that the life […]

Reactive PR in practice – Dragonfly (case study)

Dominic

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What is reactive PR? It’s a way for companies to get a mind-boggling amount of media exposure by jumping onto breaking news stories that are relevant to them. Here’s an example of it in practice. From today, no less. Over-priced lattes At 9:30 this morning, as the rest of the PR world was dipping its […]

JIT Case Study: John Ibbotson, Retail Vision

Dominic

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John Ibbotson, director at retail consultants, Retail Vision, was a very happy man on Tuesday. Why, I hear you ask? Because we managed to get him an astounding amount of national media coverage — and all for just £500. We bagged him The Daily Mail, BBC, This Is Money, Retail Gazette, Management Today and The Drum to name a […]

UK Front Pages Cower Behind the Facts

Dominic

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The UK newspapers let us down today. But more importantly, they let down the people who died in Paris and what they stood for. Only The Independent got it right. The rest hid away behind rational reportage — the cold reporting of the facts. What we got from most headlines was ‘assault on free speech’, ‘attack on democracy’, the ‘barbarism […]

Terrorism, Scotland and Systemic Suicide

Dominic

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Baudrillard’s understanding of terrorism, outlined in The Spirit of Terrorism, is easily the most radical, yet is relatively unknown. Most of those who have been exposed to it brush it aside as the delusional ramblings of another French madman. Leap of faith And it’s true – Baudrillard demands a leap of faith. But so, let’s […]

The Sunday Times shows its true tabloid colours

Dominic

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The front page of today’s The Sunday Times blurts out the following – “Beheader Jihadi John identified” (see below). This is big news, a story that’s relevant to us all, and so chances are you’re going to buy it. It turns out, though, that The Sunday Times has misled us – spectacularly so. Once you read the first line of the story (below), […]

Nationwide House Prices and Robotic Journalists

Dominic

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Lots of dismay among hacks yesterday when the Associated Press announced it is automating the creation of corporate earnings reports…. using ‘robots’ to write copy. And yet this morning, we had a reminder on why the AP should get on and automate the vast majority of the breaking news agenda. Because at the moment all […]

Start-up community? My arse.

Dominic

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Nothing makes me cringe more than all these start-up and SME ‘romantics’. They’re everywhere: in the media, Government, across all sectors of UK Plc. Their wild-eyed, Blairite enthusiasm for everything and anything relating to start-ups and SMEs makes me want to set myself on fire.

Anatomy of a Viral

Dominic

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After an incredibly successful piece of ‘viral’ marketing yesterday, I thought I’d show you how you, too, can create explosive online content. It all started yesterday morning when I thought: “How can I make Just In Time PR stand apart from the crowd? How can I cut through all the online noise that is out […]

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