PR results: MB Capital Scores a Home Run

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Dominic

Posted on 7th April 2013

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Frankly ridiculous PR results for top London stockbroker, MB Capital, on Friday.

At 13:30 BST, the latest non-farm payrolls data was published in the US (08:30 ET).

This is a very big monthly jobs announcement stateside that acts as a health check on the world’s biggest economy.

The data was appalling, with the US economy putting on just 88k jobs in March, way below the expected 200k.

Amazing PR results from shocking US jobs data

“Ouch, that hurt.” The US economy had a pretty awful March, putting on hardly any jobs.

But in the messed up world of the media, bad news, as you know, makes better news than good news. As a result, the story got a stack of pick-up.

About 20 minutes after the data emerged, we issued a statement to the media on the jobs data on behalf of our client, MB Capital.

MB Capital is a London-based stockbroker run by the fabulously-named Marcus Bullus.

Pr results to the nth power

About 15 minutes or so after we’d sent the media statement, Marcus’s thoughts started appearing left, right and centre. In fact, pretty much everywhere.

Here are just some of the hits he got:

BBC

CityAM

Reuters

Daily Mail

Thisismoney

Interactive Investor

The Independent 

The media especially liked his ‘speed bump’ line: “The US economy has just hit a major speed bump.”

In total, and because the Reuters hit got syndicated to hell and back, MB Capital got over 60 hits globally.

Marcus even made the Daily Mail newspaper on Saturday.

Not bad at all.

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