Just In Time PR, if you’ve never come across us before, is all about helping small businesses showcase their expertise — and generally improve their profile — in the mainstream media. This week we did so on behalf of leading UK secretarial recruiter, Tiger Recruitment.
What is reactive PR? It’s a way for companies to get a mind-boggling amount of media exposure by jumping onto breaking news stories that are relevant to them. Here’s an example of it in practice. From today, no less. Over-priced lattes At 9:30 this morning, as the rest of the PR world was dipping its […]